Hotel Novotel Center

Comprehensive remodeling of the iconic Hotel Convention, transformed into the biggest Novotel in the world.

Hotel Novotel Center


Inmobiliaria Sandi


We have done

  • Architecture
  • Engineering
  • Interior Design y FF&E

  • 790


  • 23

    M€ investment

  • 2,400

    Sqm of convention space


The property owner signed a franchise agreement with the Accor hotel chain under the Novotel brand through which the Madrid  ‘Convention Hotel’ – opened in 1978 – was transformed, after a complete and total renovation, into the Hotel Novotel Center.  Globally, it’s the chain’s highest occupancy hotel, with a total of 790 rooms.



The Novotel Madrid Center Project was born out of an ambition to promote new, quality hotel projects that contribute to strengthening the city of Madrid as a worldwide tourist and convention center hub. The transformation process sought to maintain the commitment and identity of the property without losing the hotel operator’s initial vision of its future. In this sense, International Hospitality Projects has offered a complete professional service aimed at achieving a competitive and innovative product shaped by the current hotel market.

We have been in charge of the Architecture, Engineering and Interior Design for the complete transformation of this 790-room hotel and its more than 3,000 m2 of convention space.  The project, which includes updating all parts of the hotel, was inspired and developed by the relationship between the city and its green spaces. Thanks to keeping this concept at the forefront of the design decisions and its necessary investments, the hotel has managed to transform itself into a more luminous, efficient and sustainable space in the very heart of Madrid.

The project has been especially ambitious since its inception: The proposed solutions and their on-site development have gone beyond the mere aesthetic aspects of the spaces and furniture to being the integral strategies for the improvement of the facilities.  As a result, the overall quality and comfort of the largest Novotel Hotel in the world has dramatically increased.

We developed this project entirely after winning an exclusive contest to which it was invited thanks to its expertise in developing, designing, and managing hotel and resort projects. This professional hotel specialization was a deciding factor in its winning innovative design proposal that was especially thorough in terms of quality and comfort, without missing work and management deadlines nor sacrificing cost efficiency.

Hotel Novotel Center

The complete renovation of the largest Novotel in the world has been considered one of the most ambitious projects to create a balance between aesthetics, quality and comfort

Our combined prowess in hotel management, architecture, engineering and interior design services have been critical to the success of the management and its collaboration with all its members, and they have successfully completed this landmark project to make it among the top urban convention hotels around the world.